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Virgin Oil® has its history stemming from the developments of Olives Italia Estate®.
An Olive Grove of some 5,000 olive trees, beautifully draped across rural Australia's sun-drenched landscape. The Estate is set in the heart of Victoria's renowned food bowl, the Goulburn Valley. The plantation had been developed during 1996, with modern olive growing practices, including irrigation and designed for mechanical harvesting. Olives Italia Estate® had researched and sought advice from olive industry professionals from around the world and have traveled through various parts of Italy (Sicily, Calabria, Tuscany) and Spain (Andulucia, Cordoba, Malaga), where many millions of olive trees, one after the other are grown on varying topography, in dry hot air, with little or no water available other than what the heavens provide. The Estate has since been sold to a local family, whom continue to operate and carefully attend to the Grove to this very day. |
Virgin Oil, with the future in mind, has set out to focus on processing and marketing the beautiful Olive Oil.
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Age-old traditions, which in general are labour intensive and time consuming, often impede the introduction and acceptance of improved olive tree farm management and technologies.
Modern day grove management and processing techniques do not necessarily lower the quality of olive oil, rather can enhance production and yields and affords the opportunity to supply consistent quality olive oil at fair prices, without the need of unscrupulous refining practices that can deliver to the uneducated consumer, a product that may not be aptly labeled. The production of high-quality, edible olive oil begins in the olive grove, requiring special attention and long, almost craftsman-like treatment. This is why farming practices have a significant bearing on the quality of olives obtained and why they are important in creating optimal conditions for the fruit to bear a good oil. |
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Equally important, much care must be taken when processing the oil at the mill such as separating the good fruit from the fruit that is deteriorated in one way or another. Later, the oils have to be classified and stored in suitable tanks so that the aroma, flavor - in a word QUALITY - is not impaired.
Olive Oil is virtually the only oil that can be consumed as it is obtained from the fruit and immediately after crushing is in fact quite exquisite.
The many aromas experienced at crushing and the oil's sensual flavours and varying colours, dictated by fruit maturity at harvest time, coupled with the romance in witnessing its first press, is indeed a virginal affair.
It is said that everything has its place in time, from the day of our birth, to those brief moments when we make decisions along the passage of life.
Human endeavour also plays a profound role in the way the world changes. The genesis of the Olive Tree, The Olive and The Oil - "olio santo" as it is referred to in parts of Italy, is entrenched in history and tradition.
Olive Oil is virtually the only oil that can be consumed as it is obtained from the fruit and immediately after crushing is in fact quite exquisite.
The many aromas experienced at crushing and the oil's sensual flavours and varying colours, dictated by fruit maturity at harvest time, coupled with the romance in witnessing its first press, is indeed a virginal affair.
It is said that everything has its place in time, from the day of our birth, to those brief moments when we make decisions along the passage of life.
Human endeavour also plays a profound role in the way the world changes. The genesis of the Olive Tree, The Olive and The Oil - "olio santo" as it is referred to in parts of Italy, is entrenched in history and tradition.
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Modern day grove managers and proprietors respect age-old traditions, however, Olive Oil can only benefit from improved cultivation and technological innovations.
Greater supply and consistent quality, delivered at fair prices - are all positive results from changes occurring in the Olive Oil market. Consumer awareness is increasing, due to olive oils many uses and benefits and demand along with it, but knowledge is fundamental between poor oil and premium quality. Life is a gift, live it full and choose it well, so too, when selecting a Virgin Oil. Virgin Oil is committed to:
Virgin Oil |
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